01 · Services · Paid Media

Senior strategists set the plan. AI agents run every bid, every minute.

We do not check on Tuesdays. We check every hour. Google Ads and Meta Ads under AdMax are run by a senior strategist who owns the relationship and the AAAT — our four AI agents — that own the always-on execution.


01 · How we run it

The pillars of the work.

Each pillar is operated by a named member of the AAAT or your senior strategist. None are optional — skipping any one creates a hole you will pay for later.

  1. 01

    Audit before scale

    Every engagement begins with a full reconciliation of Google Ads against Shopify (or your source of revenue truth) against GA4. We do not scale spend on numbers we cannot verify. Sage owns this hourly forever after.

  2. 02

    Bid strategy on purpose

    Performance Max, tROAS, Maximize Conversion Value, Manual CPC — each has a right use. Helm picks the bid strategy that fits the campaign's intent, not the dashboard's default. We have moved campaigns off broken caps and modeled double-digit-percent uplift in a single afternoon.

  3. 03

    Creative variance, ruthless cuts

    Lab ships six to twelve RSAs per top campaign, dozens of Meta dynamic-creative variants, and pauses everything that does not beat the control inside the test window. Brand voice never drifts because the strategist owns the brief.

  4. 04

    Audience guardrails

    Lookalikes, exclusions, custom-audience refreshes. Lookout flags competitor moves; the strategist decides which to react to and which to ignore. No more spend on audiences the data has been telling you to drop for months.

  5. 05

    Live reconciliation

    Sage reconciles ad-platform conv value against actual Shopify revenue daily. If a tracking gap opens, paid is paused until it closes. The dashboard never lies twice.


02 · What ships

The deliverables.

What you get from this engagement — concrete, named, owned by a senior strategist or a member of the AAAT.

  • 01Full account audit across every brand, campaign, and asset group, reconciled against revenue truth.
  • 02Bid-strategy rebuild with documented rationale per campaign.
  • 03Creative variant queue managed by Lab against the strategist's brief.
  • 04Daily anomaly watch by Sage; pages the strategist when something material moves.
  • 05Weekly strategist readout — plain English, no scoreboard you have to interpret alone.
  • 06Monthly board-ready performance review with channel-level attribution.
  • 07Live co-branded dashboard on admax.cool for transparency between calls.

03 · Questions

Answers in plain English.

The same questions buyers ask in a sales call. Same answers we give.

  • Do you require minimum ad spend?

    No fixed minimum, but the AAAT operating model works best at $10K+/mo combined media spend. Below that the always-on labor cost is harder to recover for either side. Talk to a senior strategist about your specific case.

  • Which platforms do you run?

    Google Ads (Search, Performance Max, Shopping, YouTube), Meta Ads (Facebook, Instagram), and any tightly-integrated affiliate or partner channel that ties back to your Shopify or CRM. We do not run platforms we cannot reconcile against revenue truth.

  • Who owns the account access?

    You do. Always. AdMax operates inside your Google Ads MCC and your Meta Business Manager — accounts in your name, paid by your card. Day one or day three hundred, you revoke access and walk away with the work.

  • How fast can you start?

    From signed agreement to first creative shipped: seven days. Most agencies need six weeks of "onboarding." The AAAT is what makes this possible.

  • How do you report?

    Weekly strategist readout (written, plain English). Live dashboard always on. Monthly board-grade review meeting. We never send a dashboard link and call that reporting.


Deep dive

AdMax AAAT: The AI-Powered Execution Engine

AdMax distinguishes itself through its proprietary AI agent system, AAAT, which is designed to manage the granular, real-time execution of paid media campaigns. This system operates at a minute-by-minute level, ensuring that every bid, creative variation, and audience adjustment is optimized based on the latest data and performance metrics.

The AAAT comprises four specialized AI agents, each focused on a critical aspect of campaign management: bidding, creative testing, audience segmentation, and performance monitoring. This allows for a dynamic and highly responsive approach to paid media, moving beyond static campaign settings to a truly adaptive advertising ecosystem.

The Role of Senior Strategists in AdMax

While the AAAT handles the intricate, real-time execution, senior strategists at AdMax are responsible for the overarching campaign strategy, client relationships, and setting the essential guardrails for the AI agents. They bring their extensive experience to define campaign objectives, target audiences, and the overall media plan.

These strategists act as the crucial link between the client's business goals and the AI's operational capabilities. They conduct in-depth audits, select appropriate bid strategies, define creative testing parameters, and establish audience segmentation rules, ensuring that the AAAT's actions are always aligned with the client's revenue objectives and brand integrity.

AdMax's Approach to Performance Max and Bid Strategies

AdMax employs a deliberate and strategic approach to utilizing various bid strategies, including Performance Max, tROAS, Maximize Conversion Value, and Manual CPC. The selection of the optimal bid strategy is not based on default dashboard settings but is a calculated decision made by senior strategists to align with the specific intent and goals of each campaign.

This tailored approach ensures that campaigns are leveraging the most effective bidding mechanisms to drive desired outcomes, whether that's maximizing return on ad spend, increasing conversion volume, or achieving specific cost-per-acquisition targets. The emphasis is on purposeful strategy rather than automated defaults.

Rigorous Creative Testing and Optimization at AdMax

AdMax implements a highly structured and aggressive creative testing methodology to ensure campaign effectiveness. For top-performing Google Ads campaigns, the Lab generates six to twelve Responsive Search Ads (RSAs) to explore a wide range of messaging and ad copy variations. Similarly, for Meta Ads, dozens of dynamic creative variants are developed and tested.

The core principle of this process is ruthless efficiency: any creative element that fails to outperform the established control within a defined test window is promptly paused. This data-driven approach ensures that ad spend is consistently allocated to the most compelling and effective creative assets, maximizing engagement and conversion rates.


Ready to see this in your account? Book a thirty-minute call with a senior strategist. We talk shop, not slides.