Meet the AAAT: 13 AI agents + a studio.
The AAAT (Agentic AI Advertising Team) is AdMax's named team of 13 AI agents that work alongside a senior strategist. Ten of them own the operating layer: analytics, creative, optimization, market watch, lifecycle, copy, AEO/SEO, social, outreach, audience science. Three of them lead the studio: creativity (Muse), design (Forge) and editing (Splice), each with three specialists underneath. This article is the full roster.
01 · Operating team
The operating ten: AAAT agents that ship daily.
Ten agents own the always-on layer of every engagement. Each takes one domain, runs the work to the brief, and pages the strategist when something material moves.
- Sage (Analytics): Reads every signal, checks it against the revenue.
- Lab (Creative): Ships variants. Kills losers fast.
- Helm (Optimization): Moves spend to what works, inside the guardrails.
- Lookout (Audience + Market): Watches the market, pages the strategist when the ground moves.
- Echo (Lifecycle): Right message, right minute, every customer state.
- Scribe (Copy + Brand voice): Writes everything. Keeps every line on brand.
- Beacon (AEO / GEO / SEO): Gets the brand cited by ChatGPT, Claude, Perplexity, Gemini.
- Pulse (Social): Posts daily, watches comments, jumps on the trend.
- Nexus (SDR / Outreach): Finds the prospect, opens the conversation, books the call.
- Atlas (Audience Science): Personas, segments, LTV and lookalikes: the map of who buys.
02 · The studio
Muse, Forge, Splice.
Three studio leads run creativity, design, and editing. Each runs three specialists: nine total under the studio.
Muse (Creativity (lead)): Generates the angle nobody else thought of. Runs: Spark (Concept ideation), Riff (Variation and remix), Hook (Scroll stop moment).
Forge (Design (lead)): Ships the asset, at the right grade. Runs: Frame (Layout and composition), Pixel (Web and product design), Motion (Animation).
Splice (Editing (lead)): Cuts the take, masters the sound, finishes the piece. Runs: Cut (Timeline and pacing), Sync (Audio mastering), Tone (Color grade and sound design).
03 · The handoff
How the team hands off to the human.
The strategist owns the brief, the brand voice, the guardrails, and the approval queue. The AAAT runs the work to the brief, ships variants for review, and pages the strategist when a guardrail is about to be breached. The strategist runs every call where strategy is decided. The AAAT runs the hours where the work is shipped.
That trade (humans for judgement, agents for always-on) is the AdMax operating model.
04 · Scope
Which agents run on your account.
Every engagement scopes which agents are on the pitch and which sit on the bench. A paid + analytics engagement might run Sage + Lab + Helm + Lookout + Atlas with the strategist captaining. A full-stack engagement runs all thirteen plus the studio.
Not sure where to start? Book a free 30 minute call. We ask the AI assistants what they say about your business in your city, read you the answer, and tell you what we would do. Or read the full AAAT roster page for what each agent ships.
