The AI marketing glossary.

Answer Engine Optimization. The discipline of structuring a website so AI answer engines (Google AI Overviews, Perplexity, You.com, SearchGPT) cite it as a source. AEO targets the answer the engine writes, not the list of blue links.

Generative Engine Optimization. The discipline of getting cited by conversational LLMs such as ChatGPT, Claude and Gemini. The main lever is presence off your own site, in places those models already trust: trade press, podcast transcripts, Wikipedia, GitHub READMEs.

Agentic AI Advertising Team. The AdMax operating model: a senior human strategist plus 13 named AI agents, each owning one part of the always on side of a marketing engagement.

The paragraph written by AI that appears above the traditional blue links on Google for many informational queries. Generated by Gemini and Google's retrieval system, with citation links underneath.

The share of buyer queries in a category where an AI engine cites your brand by name. The headline AEO and GEO metric.

A short Markdown file at the root of a domain that tells AI crawlers what the site is, who it serves and which pages summarize the brand best. Format documented at llmstxt.org.

The file that tells crawlers which paths to read and which to skip. For AI visibility, robots.txt should allow GPTBot, ClaudeBot, PerplexityBot, Google-Extended and CCBot.

A machine readable network of entities (people, places, organizations, concepts) and the relationships between them. Google, Wikipedia, Wikidata and Crunchbase maintain knowledge graphs; AI engines pull from them to anchor how they describe a brand.

JSON-LD structured data blocks that tell engines what a page is about: Organization, Article, FAQPage, Service, HowTo, BreadcrumbList. AEO needs clean schema on every cornerstone page.

A high priority, evergreen page that defines a key topic for the site. AdMax cornerstones include /aaat, the AEO and GEO service, and the major blog explainers.

An audio production technique where one signal (usually a voice) triggers compression on another (usually music). Used in podcasts and reels so the music ducks under the voice automatically.

Content structured as a question heading, a short direct answer, then supporting depth below. AI engines lift the direct answer; people read the depth.

How many pages a search engine will crawl on a site in a given period. A larger crawl budget means new content is indexed sooner. It grows with site authority and is guided by sitemaps.

An XML file listing every page a site wants engines to find. Submit it to Google Search Console and Bing Webmaster Tools. Priority values tell engines which pages matter most.

An HTML tag declaring the official URL for a page. It prevents duplicate content confusion and tells AI engines which version to cite.

A reference to your brand on a site you do not control: trade press, podcast transcripts, association directories, Reddit. The trust signal that makes AI engines treat you as a source worth citing.

A link in the citations under a Google AI Overview. Being one of them is how a page gets credit inside the answer, the way a high organic ranking did before.

Whether a search engine is allowed to add a page to its index. Blocked by robots.txt rules, noindex meta tags or conflicting canonicals.

Google's three page experience metrics: LCP (loading), CLS (layout stability) and INP (responsiveness to input). All three should be in Google's good range on cornerstone pages.

The signal that a domain knows a subject deeply. Built by publishing a connected cluster of cornerstone and supporting pages around one topic.

A marketing agency that pairs senior human strategists with AI agents. The strategist owns the plan and the relationship; the agents run the always on side: analytics, creative iteration, optimization, market watch. AdMax is one.

A small piece of JavaScript on a website that tracks visitor behavior. The Search Atlas optimization pixel lets OTTO ship page level SEO fixes without redeploying the site.